How Riazone Transformed Its Slow Magento Storefront Into a Lightning-Fast Graph Commerce Experience

Riazone — a fast-growing eCommerce dropshipping business — had a bold vision: scale aggressively without losing speed, stability, or customer experience. But their Magento 2 storefront was slowing that vision down. Pages took too long to load, the UI felt broken in multiple places, and the heavy product catalog (a common challenge in dropshipping) was pushing Magento to its limits. Every second of delay meant lost conversions, frustrated visitors, and lower trust. The team knew they needed a faster, modern, scalable frontend without rebuilding the entire platform from scratch. That’s when they reached out to AALogics.

Challenges

Migrating an active eCommerce website — especially one running on a dropshipping model — presents a unique set of challenges. For Riazone, these were the biggest hurdles:

Slow Magento 2 Storefront Magento’s frontend struggled under a large number of SKUs, causing slow performance and high bounce rates.
UI Issues Across the Site From layout misalignments to inconsistent styling — the overall experience felt outdated and clunky.
Heavy Catalog Load Dropshipping stores require frequent product updates, and the huge catalog strained Magento’s native rendering.
No Need for a Full Theme Redesign Riazone wanted performance — not a long custom-theme project.
Complex Integrations
- Supplier Feed Extension
- AliExpress API
- Multiple product sync operations
Heavy Catalog LoadOffline payment method; Stripe (fully supported on the new frontend)

Solution

AALogics executed a strategic, time-efficient migration by moving Riazone’s Magento 2 frontend to Graph Commerce, a modern headless framework built for speed, scalability, and exceptional user experience. Here’s what we achieved:

Migrated the entire frontend to Graph Commerce
Kept the existing Magento 2 backend intact
Used Graph Commerce’s default theme for rapid deployment
Fixed critical UI bugs
Integrated Stripe and existing offline payment methods
Connected AliExpress API through our Supplier Feed Extension
Hosted the storefront on a separate, optimized hosting environment
Delivered the complete transition in minimum time

Our Approach

Migration: We transitioned Riazone’s Magento storefront to Graph Commerce with minimal downtime. The headless architecture helped bypass Magento’s heavy frontend layer and unlocked a more responsive, modern interface instantly.

Go Live: Once stable, optimized, and fully integrated with all data sources, the new Graph Commerce storefront went live — with zero disruptions to ongoing sales.

Features Developed

High-Performance Frontend on Graph Commerce: We utilized Graph Commerce’s default theme and tailored it to suit Riazone’s brand needs — without unnecessary complexity.
Stripe Integration: A seamless and secure Stripe setup allowed faster checkout experiences.
Supplier Feed + AliExpress API: We connected Riazone’s dropshipping model through our Supplier Feed Extension, enabling smooth product syncing and supplier updates.
Basic UI Improvements & Bug Fixes: We resolved the most critical UI issues that were affecting usability and conversions.
Separate Hosting for Maximum Speed: By hosting the frontend separately, we dramatically improved page speed, caching, and overall performance.

Contact Us

Ready to transform your online store like Richy's? Contact AALogics today to discuss how we can enhance your digital presence with Magento upgrades, GraphCommerce headless solutions, and AWS auto-scaling. Let’s take your eCommerce platform to the next level!