Case Study: Why Aveta Choose AALogics for Odoo Services and CRM Integration

by sharezMay 15, 2025
Case Study: Why Aveta Choose AALogics for Odoo and CRM Integration

Problem

 

Aveta is an online platform in Australia that shares special deals with users. They wanted a better website that could show personalized deals and a way to manage all customer details in one place. Aveta decided to use Odoo Development Services to build a smarter website and connect it with a powerful CRM system. 

This new system would help users find deals they actually care about and make it easier for the Aveta team to talk to users and keep track of everything.

challenges

Challenges

Aveta faced multiple hurdles prior to the implementation of Odoo ERP development services:

  • Manual User Onboarding: New users had to be added manually, which slowed things down and often led to mistakes.
  • No CRM in Place: Without a proper CRM system, it was hard to track customer leads, manage communication or follow up effectively.
  • Limited Customer Support Options: There was no live chat or easy way for users to reach the support team, which affected service quality.
  • No Team Monitoring Tools: Managers had no way to monitor what their agents were doing or how support tasks were being handled.
  • Disconnected Systems: The website and backend operations weren’t connected, making it hard to manage everything from one place.

Our Solution

To help Aveta overcome its challenges, AAlogics delivered a complete Odoo-based solution combining website development and CRM integration. We automated user registration, added category-based deal personalization and connected the platform to a powerful Odoo CRM. Real-time tools like live chat, email and VOIP calling were built in to improve user support, while detailed admin tracking helped monitor team performance. This all-in-one Odoo development approach improved customer experience and made internal operations faster and more organized.

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Our Approach

development
Development: Customized Odoo modules to build a virtual coin system, social platform features and integrated communication tools like live chat, email and VOIP enhancing both user engagement and team productivity.
integration
Integration: Connected the website with Odoo CRM to centralize lead tracking, communication and support activities ensuring smooth workflows and complete visibility.
live
Go Live: Rolled out the upgraded platform with all key features, including live chat, VOIP and real-time admin tracking ensuring a stable, user-friendly launch.
features developed

Features Developed

  • Virtual Coin System: A fun, built-in points system for user engagement. Users can earn and spend virtual coins for deals and platform interactions.
  • Odoo Live Chat Integration: Real-time chat was implemented using Odoo’s built-in live chat system, enabling instant conversations between users and agents directly from the website.
  • Category-Based Dashboard Personalization: Deals tailored to what the user actually wants. Users choose favorite categories and the dashboard only shows matching offers.

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